Standard Oil was declared a monopoly and broken up. Among the company assets that were divided up was the right to use the well-known 'Standard' brand name. Most of these "Baby Standards" kept using the popular "Red Crown" and "White Crown" gasoline brands, as well as "Polarine" Motor Oil. When the 'Ethyl' additive became popular, most Standards adopted it. Vacuum's "Mobiloil" products were commonly used by many Standards. Esso Motor Oil gained wide distribution. The former Standards banded together in 1930 to form the Atlas Corporation, maker of tires, batteries, and other automotive accessories (TBA) that were provided to Standard and Standard-related stations of all stripes from the Atlantic to the Pacific.
Standard Oil Company of New York (a.k.a. Socony) was awarded Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, and New York. The South African office of Socony started using a pegasus as its symbol this year, which would later be adopted corporate wide. The company was very expansion-minded and in 1918, Socony purchased a minority (45%) interest in Corsicana, Texas based Magnolia Petroleum in and completed the purchase in 1925. In 1926, California's General Petroleum was purchased. Socony purchased White Eagle of Minnesota in 1930.
Atlantic Refining (Atlantic) was awarded Pennsylvania and Delaware
Standard Oil of New Jersey (Jersey Standard a.k.a. "Standard") was awarded New Jersey, Maryland, D.C., Virginia, West. Virginia, North Carolina, and South Carolina. and retained Stanocola, Carter Oil, Imperial Oil (Canada), many overseas properties and Gilbert & Barker Manufacturing. Jersey purchased a controlling interest in Houston, Texas's Humble Oil & Refining (est. 1917) in 1919. Jersey expanded marketing to Delaware in 1927 and to Pennsylvania in 1928 with the incorporation of Standard Oil Company of Pennsylvania.
Standard Oil of Ohio (The Standard Oil Company) was awarded Ohio. Its first service station was opened in 1913. They expanded to neighboring states under the Fleet-Wing name. In 1928, the Sohio brand was introduced.
Standard Oil of Kentucky (Kyso) was awarded Kentucky, Georgia, Florida, Alabama, and Mississippi. It was supplied by Jersey Standard.
Standard Oil of Indiana (Stanolind) was awarded Indiana, Michigan, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Kansas and northern Missouri. To provide the company with a source of crude oil, it purchased Louisiana's Dixie Oil Company in 1919 and and interest in Wyoming's Midwest Oil Company i 1920. In 1925, Indiana Standard purchased a large intrest in the large, new Pan-Am with its crude reserves and transport network. Pan-Am itself had recently purchased an interest in a small Baltimore refiner and marketer, American Oil (and its signature product, high-quality Amoco Gas). Mexican Petroleum's northeastern and interational operations were now open to Indiana Standard as well as Pan-Am's southeastern marketing operation. With the completion of the Midwest Oil purchase in 1928, Utah Oil Refining's Vico-Pep 88 stations in Utah and Idaho came under the Indiana Standard umbrella.
Standard Oil Company of Louisiana (Stanocola) was awarded eastern Louisiana (New Orleans and vicinity) and Tennessee - This company was completely under the control of Jersey Standard before the 1911 breakup. The Stanocola name fell into disuse in 1924 except for a hospital in Louisiana.
Waters-Pierce was awarded southern Missouri, western Louisiana, Arkansas, Oklahoma, Texas, and Mexico, and used the name Pierce Petroleum before being purchased by Sinclair in 1930.
Standard Oil of Nebraska was awarded Nebraska.
Continental Oil Company (Conoco) was awarded Idaho, Montana, Wyoming, Utah, Colorado, and New Mexico. Marland Oil purchased Conoco in 1929, keeping its own triangle logo, Conoco's name and the right to market Standard products.
Standard Oil of California (Socal) was awarded Washington, Oregon, Nevada, Arizona, California, British Columbia and the territories of Alaska and Hawaii. It used Calol (California Oil ) as an early appendage to the Standard products line. Socal expanded slower than other Standards, entering New Mexico and Texas under the Pasotex name in 1926.
Anglo-American Oil Company (marketing in UK)(purchased in 1930 by Jersey Standard - now Esso UK), Buckeye Pipe Line Company (transport), Borne-Scrymser Company (petrochemicals)(later Borne Chemical Company), Chesebrough Manufacturing Company (petroleum jelly - Vaseline), Colonial Oil Company (production)(merged with Beacon Oil in 1928 to form Colonial Beacon Oil Company), Crescent Pipe Line Company (transport)(liquidated 1925), Cumberland Pipe Line Company (transport), Eureka Pipe Line Company (transport), Galena-Signal Oil Company (lubricants), Indiana Pipe Line Company (transport), National Transit Company (transport), New York Transit Company (transport), Northern Pipe Line Company (transport), Ohio Oil Company (a.k.a. "The Ohio") (production)(purchased Mid-Kansas Oil & Gas in the 1920's)(purchased Lincoln Oil "Linco" in 1924)(purchased Red Fox Oil Co. in 1928)(purchased Transcontinental Oil "Marathon" in 1930), Prairie Oil & Gas Company (production), Solar Refining Company, Southern Pipe Line Company (transport), South Penn Oil Company (production)(purchased a controlling interest in the recently formed Pennzoil Company in 1925, acquiring a gasoline marketing operation in the process), Southwest Pennsylvania Pipe Lines Company (transport), Standard Oil of Kansas (refining), Swan & Finch Company (lubricants), Union Tank Lines (transport), Vacuum Oil Company (lubricants); introduced Gargoyle Mobiloil in 1904; opened a refinery in Paulsboro, NJ in 1918; marketed Mobilgas in the 1920's; purchased Lubrite Refining Company in 1929 and purchased Wadhams Oil Company (est. 1880) and White Star Refining Company in 1930; and Washington Oil Company (production)
Other Notable Former Standard Affliates:
Corsicana Petroleum Refining Company (purchased by Magnolia Petroleum in 1925), Security Oil Company (became Magnolia Petroleum in 1911),
Standard Oil pre-1911 . Standard Oil in 1911 . Standard Oil in 1941 . Standard Oil in 1961 . Standard Oil Today . Standard Oil Worldwide
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This page first posted March 6, 2002. Last Update: Thursday, February 15, 2007
"The Chevron ABOVE ALL means service." - Standard (California) Trademark
LEGAL NOTE: The use of oil company logos and names on this website is meant to educate, illustrate and clarify, and is not meant as a challenge to the copyrights of the companies represented on this site, their predecessors, or their successors. Research and commentary © 2004 R.V. Droz.